As competition in the UK credit card industry has consistently increased in recent years, credit card providers have been searching for more and more ways to attract customers to their own package of products. Most have gone about this by dropping prices with credit card rates available today that would have been unthinkable just a few years ago. It is now possible to find 0% credit card interest rates not only on balance transfers but also on purchases. While these rates may only be available for limited introductory periods of a few months, it is easy to see how prices have continued to drop across the market as credit card providers have been searching for new ways to attract customers.
